Tiffany & Co transformed the fifth floor of its flagship store into a high-gloss environment of black and white in celebration of the 2009 Blue Book Collection that features the world¡¯s most spectacular jewels. And the store in black and white showcased the city of chic and legend where Tiffany was founded and where fashion reigns.
Outside Tiffany¡¯s windows is Fifth Avenue, Central Park and beyond. The view was reflected inside the store with classic black and white images of New York¡¯s skyline and landmarks, many of which appeared as a backdrop to fashion photographs. Installed on curving white walls circling a penthouse-plush d¨¦cor with gleaming white showcases, the images were sparkling in the eyes of customers.
At the celebration, models wore a wealth of Blue Book¡¯s gem-encrusted jewels, combined with contemporary fashion. The style of legendary New York socialites, designers and fashion icons were echoed during this ceremony. Creating such a fabulous look by high-profile stylist, Jen Rade said ¡°When I think of fashionable New York, I might think of Brooke Astor, Studio 54 and Bianca Jagger, Katherine Hepburn in a pants suit or the scene at a Long Island country club.¡±

TIFFANY & CO. Tiffany Natural Rose Ring

TIFFANY & CO. Tiffany 1837 concave ring

Wednesday, January 06, 2010