Over 208,000 fans are attracted by the Facebook launched by Tiffany & Co. Branded in Tiffany colors with a beautiful landing page, Tiffany jewelry is the most intriguing. And something that many brands are lacking, is Tiffany jewelry, they have an active discussion board.
As we all know that within the fashion industry, social media has been the next great frontier with brands, particularly luxury brands, utilizing outlets like Twitter and Facebook as a way to connect with their customer base. Once adverse to online endeavors, luxury brands fear that Internet exposure would cheapen their storied reputation, so that they are now eagerly embracing the digital sphere...all of them because they do not have a choice any longer.
Being the latest luxury brand to establish an online presence, Premium French sportswear label Lacoste is the hit of this season. The maker of the iconic crocodile logo polo shirt has decided to forgo print ads entirely, devoting its entire $12 million marketing budget for internet ventures. It has been acknowledged that their ads had been a regular sight in magazines like Vogue. It is obvious that the fashion industry will definitely provide more good news for the fashion chasers.

TIFFANY & CO. Tiffany 1837 square cufflinks

TIFFANY & CO. Tiffany 1837 concove circle cufflinks

Monday, January 04, 2010